Setting Up Facebook Page
Points you'll need
- An individual Facebook account
- Net accessibility
Setting Up Facebook Page
1. Develop the page
As soon as you're logged in to your personal account on Facebook, go to Pages to create your new page
You will certainly be offered a couple of alternatives, consisting of 'Firm, Organization or Establishment' as well as 'Cause or area'.
Select 'Business, Company or Institution' and also select 'Charity' from the scroll down food selection. Include a name to your page (the name of your organisation) and also click to license that you are the main rep of the organisation. Ensure you enter the name appropriately as you can not always alter it later.
2. Tailor-make the page
Facebook will ask you to add a Page description, a link to your internet site as well as an unique url for your Facebook page, i.e. facebook.com/yourorganisation
It will certainly then ask you to include an account photo (the suggested dimension is 180 x 180 pixels), which ought to be your organisation's logo.
Lastly, you can specify a specific audience, or you could skip through this step.
Once you have the fundamentals established, you ought to after that include a cover photo (851 x 315 pixels) which should be a branded image that shows exactly what your organisation does. Involving cover photos can be really reliable in encouraging individuals to like your page. You'll additionally should add some info concerning your organisation to the Information section.
The basic skeleton of your page is currently live. Facebook will certainly ask if you 'd like to 'Like' your page. If you do so, all activity will show up in News Feeds of those you're connected to directly to on Facebook. Without any content on the page, we want to conserve that organic Timeline story for when you're actually all set for people to see the page, so avoid this in the meantime.
3. Add engaging web content
Prior to you start sharing your page, it's recommended to get some excellent content on there. Ask concerns, make use of photos, videos and also infographics to involve your audiences, as well as remember to keep articles truly brief-- the majority of people will be visiting your page with their smart phone. It's handy to consider that your target market( s) will certainly be, as well as what will fascinate them about your organisation. Consider the blog posts as telling stories, and not as advertising and marketing messages.
4. Employee supporters
An excellent place to begin is by welcoming your colleagues to like the page as well as ask to share it with their pals. You can also use your website, e-newsletter, blog site as well as email updates to advertise your page and also create a core base of fans. If your updates are involving you will soon see that your advocates will do the majority of the recruiting for you.
5. Procedure your success
Use Facebook insights to measure just how well you're doing and exactly what can improve on. Insights give you details on your audience, just how they engage with your page as well as the performance of your posts.